Demand
What they asked for and you did not have
The line you keep losing, counted, with who asked and how often. That is a stocking decision, not a hunch.
Intelligence
What your market asks for, while it still matters.
Every conversation says what your customer is looking for, what is urgent and who they are comparing you to. Peaking gathers it into reports and answers your questions in plain language.
What changes
Decisions from what your customer already told you.
The information was always there. Nobody had a way to read it.
Urgency
What could not wait
Which requests carried a machine down behind them, and how fast each one was answered.
Competition
Who you are compared to
When a customer names another supplier, and on what. In their words, not in a survey.
Hidden demand
The demand that gets lost today.
A request you could not fill leaves no record anywhere. It is the most expensive data you are not keeping.
- What was asked for and refused
Counted by line and by customer, so the stocking conversation has numbers in it.
- What was substituted
Where an alternate closed the sale, and where it did not.
- What seasonality is doing
When the same question starts arriving, measured against last year rather than remembered.
- Which accounts went quiet
Before the quarter ends and somebody notices in a report.
See it run on your own catalog.Peaking shows up to the session already working with your products, so you see the result before you decide.
Ask in plain language
Ask it the way you would ask a person.
No query builder, no dashboard to configure first.
YouReports
What did customers ask for last month that we did not have?
38 requests across 14 lines. The biggest was stainless fittings, 9 requests from 6 accounts. Do you want it broken out by branch?
Yes, and tell me which accounts asked twice.
Four accounts asked twice or more. Three of them are in the Houston branch.
- Your own data
Off your conversations and your catalog, not an industry benchmark.
- With the denominator
Every figure says what it counts and over what window.
- Down to the account
So the next call is to a specific person about a specific thing.
- Exportable
The report goes where your team already works.
From signal to action
From the signal to the decision.
A report nobody acts on is a cost.
It shows up
In the conversations, as they happen.
It gets counted
With its denominator and its window, so it can be compared.
It reaches someone
The person who can do something about it, not a monthly deck.
It turns into a campaign or a purchase
The accounts that asked get contacted, or the line gets stocked.
Related
Turn the signal into a sale.
Preguntas
Questions about the reports.
Where does the data come from?
From your own conversations and your own catalog. Nothing is benchmarked against other distributors and nothing is shared between customers.
Is this a dashboard we have to configure?
No. The reports are there, and anything else you want to know you ask in plain language. If it cannot answer from your data, it says so instead of estimating.
Can we get it out into our own tools?
Yes, exported or delivered on a schedule to wherever your team already looks.
Does it tell us what to stock?
It tells you what was asked for and not filled, by line, by account and by branch, with the counts. The decision stays yours, and now it has numbers behind it.
You've got this.
Peaking shows up to the session already working with your own catalog, so you see it on your part numbers instead of on an example.