Customers who come back, because someone asked.
Peaking builds the list of who stopped buying, writes the message, sends it and measures what got sold. That sale goes back to Meta, so the advertising optimizes to sales and not to clicks.
Your own customer base, selling again.
The list builds itself
Who bought this line and stopped, who asked for something you did not have, who has not been contacted in ninety days. Segments off your own history, not a spreadsheet somebody maintains.
The message goes where they answer
Email and text, on the address and the number that already work for that account.
The reply lands in a quote
When someone answers, they get a real answer with a real price, not a link to a form.
You see what it produced
Not opens. Quotes sent, orders written and amounts, tied back to the campaign that started them.
The campaign goes out. So does the quote.
The part that usually breaks is the reply. Here the reply is the whole point.
Morning, it has been a while since your last order on bearings. Do you want me to check pricing on what you used to run?
Yes, the 6205 2RS. What is it at now, and do you have them?
24 on the shelf at your branch, at your contract price. Sending the quote now.
Go ahead and put 24 on an order.
- Segmented
Off what that account actually bought, not off a guess.
- Answered
The reply gets a price and an availability, in seconds.
- Quoted
On that customer pricing, with its number.
- Measured
The order traces back to the campaign that started it.
Results, not open rates.
An open rate has never paid an invoice.
- Quotes sent
How many real quotes the campaign produced, with their amounts.
- Orders written
How many of those closed, and into which accounts.
- Accounts reactivated
Who bought again after not buying, and what they bought.
- What did not work
Which segment did not respond, so the next one is not the same message to the same list.
The hard part was never sending the message. It was answering everyone who replied.
Where every campaign ends up.
Questions about campaigns.
Is this mass email?
No. It is a segmented reach out on the channel that account already answers on, and the point is what happens when they reply. A blast nobody can answer is worse than no campaign.
How do you handle consent and opt out?
Every message carries an opt out, opt outs are honored across channels, and the sending rules follow what applies where your customers are. Your list stays your list.
Who writes the message?
You approve it. The segment and the draft come out of your own history, and nothing goes out that you have not signed off on.
Can we tie it back to revenue?
To quotes and orders, which is what is measured. We do not attribute closed revenue to a campaign.
You've got this.
Peaking shows up to the session already working with your own catalog, so you see it on your part numbers instead of on an example.