The quote goes out at eleven at night.
Biotar left 1,512 quotes created in its ERP, in an operation where almost six in ten conversations start when there is nobody in the office. The proposal is ready in eight minutes.
What was quoted over 114 days.
quotes created in the Biotar ERP, ready for the customer
median of eight minutes from the first messagemedian to first response, at any hour
99.9% answered in under five minutesof conversations started after the team had finished the day
5,194 conversationsBiotar does not control when people write.
A treatment plant is not sold out of a catalog. The customer asks about capacity, about consumption, about a spare for equipment already installed. And they ask on whatever channel gets answered. On top of that sits a dealer network asking the same questions from its own city, on its own clock.
None of those questions wait for the doors to open. The message lands on a Thursday at eleven at night, the answer goes out Friday at nine, and in that gap the customer already wrote to another supplier. That is not a lost sale that shows up in a report. It is one that never arrived.
The same message, a different hour of reply.
The night message waits for somebody to open the phone in the morning.
The answer goes out then and there, with a median of 35 seconds.
The spec sheet or manual the customer asked for has to be found in a folder and attached.
The right document goes out with the answer, without anyone going to look for it.
When the request really was about buying, the quote gets built by hand the next day.
The quote ends up created in the Biotar ERP, median eight minutes from the first message.
What got asked after hours is not recorded anywhere.
The whole conversation is logged, with its customer and its follow up.
The team day ends. The first commercial line does not.
Over 114 days, 5,194 conversations came in to Biotar, and almost six in ten started outside business hours.
Your people come in where judgment actually matters.
This is not a chatbot that replies quickly. It is that the conversation keeps moving when nobody is there, and when the person does come in, they come in on work already done.
A plant is sold with site visits, engineering and negotiation. That does not change. What changes is that the conversation no longer starts cold: it arrives with the context gathered.
A dealer in another city asks and gets the same technical answer, without waiting for the person who knows to be free.
In a good share of them the right next step was delivering information. Peaking does that commercial work too, not only the part that ends in a proposal.
How it was measuredProduction data audited as of September 23, 2026, with test traffic excluded before counting. Over 5,194 conversations in 114 days. Biotar is a Mexican distributor running on its own system.
Where this applies.
You've got this.
Peaking shows up to the session already working with your own catalog, so you see it on your part numbers instead of on an example.